Charonite Web Analytics

There are various Web Analytics vendors selling software offering different features and functionality. The best 20 vendors have been analyzed extensively in the past by Charonite, with WebTrends being identified repeatedly as the recommended solution for best-of-breed analytics software. A more informed choice and list of options will be provided after the traffic has been analysed and the precise features available in different packages discussed with our clients.

Depending upon the precise needs and traffic, it is suggested that the following update path for Analytics to be followed:

• - Start off initially for free using Google Analytics (small businesses only)
• - After a few months, depending upon the level of traffic, decide on whether to:
• o Use Google Urchin (suitable for small to medium levels of traffic) or
• o Use WebTrends (suitable for all levels of traffic)

An optimal Web Analytics solution using a mixture of page tags and cookies combined with log file analysis in the future (Google Urchin / WebTrends Analytics only) will be proposed to give a much more comprehensive view and a better understanding of what customers are doing.

Web Analytics can either be run in a standalone solution (Google Urchin / WebTrends Analytics) or as a hosted solution (Google Analytics / WebTrends On Demand).

Learn more about WebTrends solutions for Web Analytics